Udemy vs. Coursera – which one is for you? There are soooo many MOOC platforms out there now it can be quite confusing for learners to decide which route to take for their specific online learning goals. Udemy, of course, is one of the most well-known platforms. So is Coursera. The Udemy Coursera battle is tough and has a lot of pros and cons. In this article, we will provide an overview of the key differences between Udemy vs. Coursera.
Udemy Course ResearchThe very first step in your journey to becoming a Udemy online course instructor is the course research phase. If you are already well experienced in your Udemy course topic(s) of choice, it may be tempting to skip this step to online course creation. But even before you settle on your course category or topic, and before choosing a title and creating a landing page for your course, researching Udemy course topics is a key step to ensuring success. Whether you are new to Udemy or already a Udemy instructor, researching course topics and categories as a matter of ongoing practice can help you gain an advantage over your competitors and improve your chances of making money selling courses on Udemy. Why and how? There are several good reasons for doing Udemy course research - many of which are highlighted through Teachinguide’s Udemy course database. Here are a few:
- Know how much competition you have in your chosen course topic or category. Understand if there are too many or just a few competitors, who is successful, and why.
- Understand how big the audience may or may not be for your category or topic (topic validation).
- Understand what price people may be willing to pay to take into consideration content and competition.
- There may be niche topics that are valuable to your course category.
- Understand the trend in your chosen topics – are enrollments and/or google searches increasing or decreasing?
- You need to evaluate and understand what keywords related to your Udemy course rank high and what are the keywords and trends.
- Udemy is a very crowded online course marketplace and it is getting more challenging to stand out from the rest in any given course topic.
- Topic/category research
- Keyword research and selection
- Optimizing course titles and categories
- Understanding current student demand for a topic
- Understanding competition for a specific topic
- What channels and tools to utilize to find your next online course topic
- How to validate your chosen topic
- Udemy specific tools for research and validation
With tips for how to incorporate them into your online courses
The Online Learning Industry Evolution
Online learning platforms come in several forms – MOOCs, online universities, corporate elearning, K12 education, learning management systems like Teachable, and of course, Udemy and similar platforms such as Skillshare.
The online learning industry is clearly here to stay – and growing still. Estimates vary as to how big the online industry will become over the next few years, but they generally range from $200– $300 billion.
In a previous post in which we discussed options for researching online course ideas, one recommendation we made was to find niche topics that are not yet highly competitive, and/or pick an increasingly popular and growing niche topic for which you could carve out a place that is differentiated from other Udemy competitors.
This week we are bringing you some examples of niche course topics we found that have few Udemy competitors, but which include courses with “Hot and New” badges – demonstrating there is some level of demand for the niche. We’ll look at whether or not these topics are viable as a niche strategy and why, and discuss why courses in them might or might not be successful.
Learn From The Top Udemy Instructors’ Success
Did you know that just in this past week there were over 1.1 million new student enrollments on Udemy and over 475 new Udemy courses launched? With such large numbers, how can you know which Udemy courses are the most popular and why?
This week, we are highlighting the best Udemy courses popular on Udemy right now, as calculated by our TeachinGuide app. Knowing what the most popular courses on Udemy are and examining why they are famous can provide valuable information that you as an instructor can use to promote and improve your own course standings. This information is also useful for Udemy affiliates who are promoting the top Udemy courses to their readers.
The Range of Online Learning Platforms
Online learning platform solutions can be a confusing market space to navigate as an online course instructor. Online course platforms range from “marketplaces” such as Udemy, where anyone can create and sell an online course of virtually any quality, to Coursera which partners only with educational institutions, to Thinkific and other LMS platforms that allow instructors to create a proprietary online course platform and market their online classes.
If you want to create and sell online courses in a so-called “marketplace” like Udemy, which makes selling online courses relatively easy, you may wonder what alternatives to Udemy exist. Given the brand recognition and market share Udemy boasts, it may be hard to figure out what other online course marketplaces exist and how they are different.
Why Validate Your Online Course Idea
With all the people and platforms making it possible to become an online course entrepreneur, the space is getting crowded. There are numerous examples of people making a living selling courses about all manner of topics – crafts, yoga, book binding, dog training and more. You can literally create an online course about anything – but would you want to?
Just because you may have a long list of online course ideas it doesn’t mean that courses covering these topics will sell. So, the questions to ask every time you have an online course ideas is: Is this a course that will people will buy? And if so, how many people will buy it?