In our 2019 online instructor survey responses one of the biggest challenges cited by online teachers was the promotion of their online courses to increase sales. In this article, we present 6 very straightforward things Udemy instructors should be doing to promote their online course on Udemy. No fancy click funnel strategies here, just a reminder of some basic but necessary steps to take set the foundation for growing your course sales. These tips will focus specifically on the Udemy platform, but they can also be applied to marketing other online courses.
Why Think About the Cost to Create Your Online Course
Do you know how much it costs to create online courses? Most people who decide to create their first online course or who want to start an online course business are primarily focused on how much money they will make. As with any business, thinking about making money is the fun part. The cost of getting into the business, however, not so fun. Yet, it’s worth doing some thinking upfront about whether you are looking to spend closer to $0 in costs to create your online course, or if given your goals, you might want to spend more here and there on certain things.
Udemy vs. Coursera – which one is for you? There are soooo many MOOC platforms out there now it can be quite confusing for learners to decide which route to take for their specific online learning goals. Udemy, of course, is one of the most well-known platforms. So is Coursera. In this article, we provide an overview of the key differences between Udemy vs. Coursera.
Do you want to teach online? Check out this list before embarking on your online teaching journey. (5-minute read)
Teach Online – An Analogy
As we all know from shopping on Amazon or eBay, doing something in the physical world versus the virtual world differs in many ways. How do you shop on Amazon? Well, you’ve probably had a lot of practice shopping in the brick and mortar world. So you use what you know from that experience and then adapt it to shopping in the virtual world. Over time while shopping on Amazon, you try and learn new things – for instance, Amazon Prime or Subscribe and Save, and then tweak your shopping experience accordingly.
With tips for how to incorporate them into your online courses
The Online Learning Industry Evolution
Online learning platforms come in several forms – MOOCs, online universities, corporate elearning, K12 education, learning management systems like Teachable, and of course, Udemy and similar platforms such as Skillshare.
The online learning industry is clearly here to stay – and growing still. Estimates vary as to how big the online industry will become over the next few years, but they generally range from $200– $300 billion.
Why Teaching Styles Matter
Understanding teaching styles, like learning styles, is part and parcel of being an effective teacher. We thought it suitable to follow up our previous article on learning styles with some similar advice on teaching styles and how to incorporate them into your Udemy course.
Why are teaching styles important to consider as an online instructor? Well if there are a variety of learning styles, then it follows that a variety of teaching styles should be considered to adapt to the various learning styles.
Learning styles are a big topic in the realms of traditional classroom education. Teachers hear a lot about different learning styles and how they should try to adapt their teaching methods to different kinds of learners. A lot of research has been done on the topic of learning styles and suggestions abound for how to cater to different learning needs in the classroom.
Have you considered as an online instructor that the thousands of students who enroll in your course might have several different learning styles? You might ask yourself why do learning styles matter – it’s just a $10 course? Well for starters, personal learning styles, in part, affect the learning outcomes for your students. By default that affects the ratings and reviews they give your course.
(3 minute read)
In April of 2019, we conducted a survey of online teachers, most of whom were Udemy instructors. The goal was to better understand their needs and challenges. We will use this information to develop improved solutions for the upcoming v2.0 of the Teachinguide app.
As promised, we have compiled the survey responses and present them in this article.
(5 minute read)
Udemy instructors have love/hate relationships with Udemy affiliates. On the one hand, a Udemy affiliate takes a percentage of your course sales. On the other hand, Udemy affiliates bring in sales you would not otherwise have.
After creating Udemy courses, some instructors decide to take matters into their own hand and become a Udemy affiliate themselves. After all, if you are going to earn passive income, teaching online is just one way to do it.
Why not become a Udemy affiliate as well and increase your passive income?
If you’re looking to become a Udemy Instructor then you’re in luck as anyone can teach on Udemy. You can also become a premium instructor and charge your students. The application is quick, simple and free usually approved within 2 days. Below are 10 simple steps for becoming a successful udemy instructor.
1. Choose and validate a topic
Chances are if you are reading this, that you already have one or more topics in mind to launch your Udemy instructor career. There’s a lot of advice out there about how to choose your first Udemy course topic. For instance, in this article we previously wrote, “Top Tools for Validating Your Online Course Ideas” we explain why you should validate your Udemy course idea and provide several suggestions for how to go about it. We suggest a quick read.