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8 Ideas to Promote Your Udemy Online Course this Christmas

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The word SALE next to a Christmas Tree drawing

The holidays are upon us! Many of us are very busy finding gifts for nearly everyone we know and often trying to manage a budget at the same time.   Whether you have just created a new online course or have several courses on Udemy, you should try to take advantage of this seasonal scenario with your online course promotion.  It’s the perfect time to promote your courses as an “easy” and budget friendly Christmas gift – for that person who has everything, for all those teachers who need thanking, or for that relative that someone doesn’t know all that well but just can’t leave off the list!

All you need to do as a Udemy instructor is find the “hook” that will play off people’s desire and need to purchase a Christmas gift.  The advantage of doing a little extra to promote your online courses during Christmas time is that the increase in enrollments will help boost your rankings for the upcoming Udemy January sale.

We know that as an online course instructor you are probably short on time right now like everyone else. So, we’ve put together 8 simple and quick ideas that can help promote your courses this week and the next to capture the giving spirit of the holiday season. 

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Teachinguide Update – December 2018

Christmas is approaching fast and our way to give includes adding more exciting functionality and features to our Teachinguide Web App.

Here is an overview of the biggest updates in November and December so far.

Udemy’s January Sale – How to Prepare

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Udemy January Sales 2019

Last week we discussed the impact of Udemy’s Black Friday Sale on online course enrollments.  We saw that by and large the Udemy’s sale on Black Friday greatly increased enrollments across all categories.

Next up in terms of big promotions will be Udemy’s January Sale. In January Udemy.com will be offering courses for $10.99 each to ring in the new year. If you currently have courses on Udemy, now is a great time to think about promoting your course and getting it ready for another big Udemy sale.  And if you are looking to launch a course, it is also a great time to launch.  Udemy’s big sale in January greatly increases your chances of garnering many more new enrollments than any other time of the year.

Udemy’s Sale on Black Friday – a Good Deal for Online Course Instructors?

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Black Friday

Udemy’s Sale on Black Friday – a Good Deal for online Course Instructors?

The Udemy Promotion Debate

Udemy’s Black Friday Sale recently took place.  All courses on the platform were listed for $9.99 and if you purchased a course you received a free credit to purchase another one on Cyber Monday. A great deal for consumers.

But what about instructors? Is Udemy’s Black Friday sale a great deal for them?  Udemy’s seemingly endless promotions have been the subject of controversy, with many users and industry followers claiming that Udemy’s “real” online course prices are never really achieved. Rather with its very frequent promotions, Udemy has trained consumers to wait for its next promotion to buy courses.

On the other hand, enrollments are a key factor in building and promoting an online course business.  Promotional campaigns like Udemy’s Black Friday sale are of course aimed at increasing organic course enrollments and obtaining more traffic and users of the platform. Investing to obtain enrollments, such as discounting your courses, makes sense.   Thus one could argue that promotions such as Black Friday can be viewed as the cost of building your business.

Udemy Search Rankings – How to Get Your Course High on the List

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Computer screen with keyword ranking menu

With over 80,000 courses on Udemy, it can be overwhelming to figure out how to make sure your online course gets noticed.  In this article, we provide a simple guide to the two key things Teachinguide has found you should focus on when trying to improve your course position in Udemy’s search engine.

These are the two important rankings within Udemy:

  1. Subcategory Ranking
  2. Keyword-Ranking

Offering Free Online Courses – Good or Bad Idea?

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Person using a camera to film online course

To be Free or Not to Be Free? That is the Question.

Free online courses abound.  When you are thinking about creating an online course the option to price it for free is one of the first big decisions you’ll need to make.  This is true whether you are new to course creation or launching a new course topic. On one hand, it seems everyone is creating courses “for free” – there must be a good reason for doing this, right?   On the other hand, you will be putting a lot of time and effort into creating your course (a pre-requisite for success!). You will want to see a return on that investment.

So should you offer your online course for free? Why or why not?

10 Top Headlines for Online Courses

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A hand with a pen writing the word

Part of being a successful online courses instructor involves keeping up to date on the latest industry news and strategies. What are the latest and newest course offerings and trends? Where does Udemy fit into the industry and how is it evolving?  What can you learn from industry successes and failures? And more.

Here we gather up some of the most recent news in the online course industry to help keep you up to date and to bring you new ideas.  Happy learning!

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Teachinguide-Updates-November-2018

Teachinguide Update – November 2018

Teachinguide is live now for about 2 months. Since then we made massive changes and additions for online instructors and aspiring instructors in our web app.

Here is an overview of the biggest updates in October and November so far

General

  • Added a 7 days free trial
  • Reduced pricing further to make TG available for even part-timers

Course Monitor

  • Changes in Subcategory Ranking are now easy to see
  • Changes in Keyword Ranking are also now easy to see

Top Tools for Validating Your Online Course Ideas

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Lightbulb representing ideas and a mindmap

Why Validate Your Online Course Idea

With all the people and platforms making it possible to become an online course entrepreneur, the space is getting crowded. There are numerous examples of people making a living selling courses about all manner of topics – crafts, yoga, book binding, dog training and more.  You can literally create an online course about anything – but would you want to?

Just because you may have a long list of online course ideas it doesn’t mean that courses covering these topics will sell.  So, the questions to ask every time you have an online course ideas is: Is this a course that will people will buy?  And if so, how many people will buy it?

5 Top Selling Udemy Course Instructors – What You Can Learn from Them

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Teacher sign

5 Top Selling Udemy Course Instructors – What You Can Learn from Them

Those who get into online teaching and course creation have, among other goals, the primary goal of making money. You may be looking for some extra income, wanting to leave your day job entirely, or want to make money following your passion. The big question is: How can you become good enough and popular enough on Udemy or other platforms to do that? Who are the top Udemy instructors and how do they create top selling Udemy courses?

One way is to learn from people who have achieved strong financial results by creating the most popular Udemy courses. This is not so easy to do – Udemy has over 25,000 instructors and 85,000 courses covering over 1000 topics as of September 2018. So how do the top Udemy instructors do it?

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Offering Free Online Courses – Good or Bad Idea?

To be Free or Not to Be Free? That is the Question. Free online courses abound.  When you are thinking about creating an online course...