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Udemy’s Sale on Black Friday – a Good Deal for Online Course Instructors?

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Black Friday

Udemy’s Sale on Black Friday – a Good Deal for online Course Instructors?

The Udemy Promotion Debate

Udemy’s Black Friday Sale recently took place.  All courses on the platform were listed for $9.99 and if you purchased a course you received a free credit to purchase another one on Cyber Monday. A great deal for consumers.

But what about instructors? Is Udemy’s Black Friday sale a great deal for them?  Udemy’s seemingly endless promotions have been the subject of controversy, with many users and industry followers claiming that Udemy’s “real” online course prices are never really achieved. Rather with its very frequent promotions, Udemy has trained consumers to wait for its next promotion to buy courses.

On the other hand, enrollments are a key factor in building and promoting an online course business.  Promotional campaigns like Udemy’s Black Friday sale are of course aimed at increasing organic course enrollments and obtaining more traffic and users of the platform. Investing to obtain enrollments, such as discounting your courses, makes sense.   Thus one could argue that promotions such as Black Friday can be viewed as the cost of building your business.

Udemy Search Rankings – How to Get Your Course High on the List

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Computer screen with keyword ranking menu

With over 80,000 courses on Udemy, it can be overwhelming to figure out how to make sure your online course gets noticed.  In this article, we provide a simple guide to the two key things Teachinguide has found you should focus on when trying to improve your course position in Udemy’s search engine.

These are the two important rankings within Udemy:

  1. Subcategory Ranking
  2. Keyword-Ranking

Offering Free Online Courses – Good or Bad Idea?

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Person using a camera to film online course

To be Free or Not to Be Free? That is the Question.

Free online courses abound.  When you are thinking about creating an online course the option to price it for free is one of the first big decisions you’ll need to make.  This is true whether you are new to course creation or launching a new course topic. On one hand, it seems everyone is creating courses “for free” – there must be a good reason for doing this, right?   On the other hand, you will be putting a lot of time and effort into creating your course (a pre-requisite for success!). You will want to see a return on that investment.

So should you offer your online course for free? Why or why not?

10 Top Headlines for Online Courses

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A hand with a pen writing the word

Part of being a successful online courses instructor involves keeping up to date on the latest industry news and strategies. What are the latest and newest course offerings and trends? Where does Udemy fit into the industry and how is it evolving?  What can you learn from industry successes and failures? And more.

Here we gather up some of the most recent news in the online course industry to help keep you up to date and to bring you new ideas.  Happy learning!

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Teachinguide-Updates-November-2018

Teachinguide Update – November 2018

Teachinguide is live now for about 2 months. Since then we made massive changes and additions for online instructors and aspiring instructors in our web app.

Here is an overview of the biggest updates in October and November so far

General

  • Added a 7 days free trial
  • Reduced pricing further to make TG available for even part-timers

Course Monitor

  • Changes in Subcategory Ranking are now easy to see
  • Changes in Keyword Ranking are also now easy to see

Top Tools for Validating Your Online Course Ideas

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Lightbulb representing ideas and a mindmap

Why Validate Your Online Course Idea

With all the people and platforms making it possible to become an online course entrepreneur, the space is getting crowded. There are numerous examples of people making a living selling courses about all manner of topics – crafts, yoga, book binding, dog training and more.  You can literally create an online course about anything – but would you want to?

Just because you may have a long list of online course ideas it doesn’t mean that courses covering these topics will sell.  So, the questions to ask every time you have an online course ideas is: Is this a course that will people will buy?  And if so, how many people will buy it?

5 Top Selling Udemy Course Instructors – What You Can Learn from Them

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Teacher sign

5 Top Selling Udemy Course Instructors – What You Can Learn from Them

Those who get into online teaching and course creation have, among other goals, the primary goal of making money. You may be looking for some extra income, wanting to leave your day job entirely, or want to make money following your passion. The big question is: How can you become good enough and popular enough on Udemy or other platforms to do that? Who are the top Udemy instructors and how do they create top selling Udemy courses?

One way is to learn from people who have achieved strong financial results by creating the most popular Udemy courses. This is not so easy to do – Udemy has over 25,000 instructors and 85,000 courses covering over 1000 topics as of September 2018. So how do the top Udemy instructors do it?

10 Steps to Online Course Creation

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hand writing the word create in large blocks with pencil

The journey to creating an online course involves a multitude of decisions and steps.  It can be a daunting prospect to get started, especially for those new to online course creation.

Even if you have created an online course before, you may be looking to improve your course creation process.  You might be having less success than you would like and are wondering where you might be going wrong. Regardless of your situation, some questions you might have included:

5 Strategies for Making Your Online Course More Competitive

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crowd holding signs

The Market for Online Courses is Very Crowded

Imagine yourself standing in a crowd of 35,000 people wearing Udemy t-shirts holding up multiple signs with their online course titles on them. Several hundreds or thousands have the exact same or similar online courses as you.

Now add to the crowd another 35,000 instructors wearing Teachable, Coursera and Simplilearn t-shirts.  They are holding up signs advertising online courses too.

What is your probability of getting noticed in this crowd?  How would a student notice your courses?  The Udemy online course marketplace is not much different than this scenario.

The Teachinguide Blog: What To Expect

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Hello and welcome. Thanks for being here and finding out more about us. We are very excited to start teachinguide and this teachinguide blog with it.

Our focus is laser-sharp on entrepreneurs in the area of online teaching.

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The Teachinguide Blog: What To Expect

Hello and welcome. Thanks for being here and finding out more about us. We are very excited to start teachinguide and this teachinguide blog...