Successful online course creators seem to be multiplying exponentially in recent years. Back in the early days of Udemy, earning 6 figures as an online course creator was a novel idea. Now stories abound of online course creators making big-time careers out of creating all manner of courses, and then after being so successful, helping others to propel themselves into the world of online course creation.
How to Sell a Course OnlineTeachinguide’s mission is to help online course instructors make money. In this section, we focus particularly on our mission by providing tips and tools for selling courses online both on Udemy and by other means. Researching and creating online courses is hard enough. However, the real challenge, and also the most rewarding part, of being an online instructor is figuring out the best way to sell courses online and make money in the process. Making money online is after all the goal of becoming a Udemy instructor! It is not as simple as creating a course and posting it on Udemy. There are many things to plan for and execute on a consistent basis in order to maximize your success at selling Udemy courses online. In this section we provide ideas to keep you working to increase your online course sales.
Strategies for Selling Online CoursesIn this section of Teachinguide’s blog, you will experience the full spectrum of online marketing and selling strategies. Some are Udemy specific. Others will be more general. This section includes insights, best practices, and tools to sell courses online. Some of the important topics we cover are:
- Promotions and how to optimize their usage
- Best practices in using Udemy course announcements
- Selling your course outside of the learning platform
- Best tactics for social media marketing in the online course space
- Udemy course pricing
- SEO understanding, tips and tools
- Keyword analytics and ranking optimizations
- Competitive intelligence
- Student engagement
- Content strategies
- many more tips for selling online courses
Online training courses have become a defacto tool for growing almost any personal business. This is certainly for professionals who work in a field or who have a profession which lends itself naturally to “training”. Examples include author/writers, motivational speakers, in-person corporate trainers, certification experts, HR trainers, coaches, industry experts, and more.
You’ve probably heard the term “sales funnel” or “marketing funnel” thrown around. The concept applies to just about every online (and offline for that matter) business today. So you can probably guess that it’s pretty important to your online course sales.
But do you know how to execute a sales funnel?
Udemy courses are still in high demand, despite the proliferation of other online teaching platforms. Teachinguide stats show that 1.17 million new enrollments were made in Udemy courses just in the past 3 months. 476 new courses were launched and 127,000 new Udemy course reviews were made. These numbers are staggering when you think about it.
So, with numbers like these you might be wondering what then are the top Udemy courses among the thousands and thousands on the platform? Where are all these new enrollments going? What topics are hot? If you are serious about getting your own courses to rank among the top Udemy courses, then it’s important to be up to date on trends.
In a recent blog we provided 6 tips for marketing your online course. In that article we mentioned that in our 2019 instructor survey online course marketing and promotion was one of the most frequently cited challenges by instructors. As a continuation of our coverage of the most basic steps you can take to market your online course, we have included four more online course marketing strategies in this article.
In our 2019 online instructor survey responses one of the biggest challenges cited by online teachers was the promotion of their online courses to increase sales. Many are left scratching their heads on How To Market An Online Course. In this article, we present 6 very straightforward things Udemy instructors should be doing to promote their online course on Udemy. No fancy click funnel strategies here, just a reminder of some basic but necessary steps to take set the foundation for growing your course sales. These tips will focus specifically on the Udemy platform, but they can also be applied to marketing other online courses. Here we will teach you how to market your online course.
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Udemy instructors have love/hate relationships with Udemy affiliates. On one hand, a Udemy affiliate takes a percentage of your course sales. Instead of getting 100% of your earnings, you have to share it with someone else. On the other hand, Udemy affiliates bring in sales you would not otherwise have. They help widen your reach and exert marketing efforts on your behalf. The best part is without results, you do not have to pay them.
After creating Udemy courses, some instructors decide to take matters into their own hand and become a Udemy affiliate themselves. After all, if you are going to earn passive income, teaching online is just one way to do it.
Why not become a Udemy affiliate as well and increase your passive income?
The Importance of Udemy Courses Reviews – a quick reminder
Udemy courses with more reviews rank higher in the Udemy search results and are more likely to be promoted by Udemy. Reviews are what makes a Udemy course more believable especially for aspiring students that are still wary about Udemy. Udemy is becoming increasingly focused on reviews due to the sheer volume of courses and students on the platform.
Potential students look at Udemy course reviews to help inform their purchase decision. In general, courses with few or no reviews rank much lower and will attract little or no additional students. Positive reviews will encourage students to enrol in the course while negative feedback will turn away many potential students.
The debate about Teachable vs. Thinkific , arguably the top two online learning platforms, is an ever evolving one. All kinds of opinions from experienced instructors who have used both platforms can be found online in lengthy, in-depth analyses and comparisons of Teachable vs. Thinkific features.
If you are a Udemy instructor who is experiencing some success, or who has ambitious online teaching goals, you will no doubt come to a point where you will want to start looking at Teachable and Thinkific more closely to see what your post-Udemy move might be. The Teachable vs Thinkific battle has long been raging and is the subject of many debates. In this article, we will discuss the difference between each online learning platform.
A Udemy Review for Instructors
Is Udemy legit? Is Udemy worth It? Is Udemy a scam?
Udemy reviews often attempt to answer these kinds of questions. Whether you are contemplating becoming a Udemy instructor or you already have courses on Udemy, such questions could make you wonder if you have made a good choice with Udemy as a way to spend your time and earn income. Online Education is becoming more and more widely accepted leading towards online learning platforms to experience a huge boost.
You should have a good idea of how Udemy is viewed from both a consumer and instructor perspective and what are the pro’s and con’s of selling courses on Udemy. This can help you be more strategic in your decisions and manage your expectations as a Udemy instructor. Traditional Educational Institutions like Universities and Community Colleges are becoming more and more hassle to the regular man especially with the everyday struggle associated with life. This is why Online Learning, thanks to Online Learning Platforms, has become popular both among college students and working people.