In a recent blog we provided 6 tips for marketing your online course. In that article we mentioned that in our 2019 instructor survey online course marketing and promotion was one of the most frequently cited challenges by instructors. As a continuation of our coverage of the most basic steps you can take to market your online course, we have included four more online course marketing strategies in this article.
How to Sell a Course OnlineTeachinguide’s mission is to help online course instructors make money. In this section, we focus particularly on our mission by providing tips and tools for selling courses online both on Udemy and by other means. Researching and creating online courses is hard enough. However, the real challenge, and also the most rewarding part, of being an online instructor is figuring out the best way to sell courses online and make money in the process. Making money online is after all the goal of becoming a Udemy instructor! It is not as simple as creating a course and posting it on Udemy. There are many things to plan for and execute on a consistent basis in order to maximize your success at selling Udemy courses online. In this section we provide ideas to keep you working to increase your online course sales.
Strategies for Selling Online CoursesIn this section of Teachinguide’s blog, you will experience the full spectrum of online marketing and selling strategies. Some are Udemy specific. Others will be more general. This section includes insights, best practices, and tools to sell courses online. Some of the important topics we cover are:
- Promotions and how to optimize their usage
- Best practices in using Udemy course announcements
- Selling your course outside of the learning platform
- Best tactics for social media marketing in the online course space
- Udemy course pricing
- SEO understanding, tips and tools
- Keyword analytics and ranking optimizations
- Competitive intelligence
- Student engagement
- Content strategies
- many more tips for selling online courses
In our 2019 online instructor survey responses one of the biggest challenges cited by online teachers was the promotion of their online courses to increase sales. In this article, we present 6 very straightforward things Udemy instructors should be doing to promote their online course on Udemy. No fancy click funnel strategies here, just a reminder of some basic but necessary steps to take set the foundation for growing your course sales. These tips will focus specifically on the Udemy platform, but they can also be applied to marketing other online courses.
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Udemy instructors have love/hate relationships with Udemy affiliates. On the one hand, a Udemy affiliate takes a percentage of your course sales. On the other hand, Udemy affiliates bring in sales you would not otherwise have.
After creating Udemy courses, some instructors decide to take matters into their own hand and become a Udemy affiliate themselves. After all, if you are going to earn passive income, teaching online is just one way to do it.
Why not become a Udemy affiliate as well and increase your passive income?
The Importance of Udemy Reviews – a quick reminder
Udemy courses with more reviews rank higher in the Udemy search results and are more likely to be promoted by Udemy. Udemy is becoming increasingly focused on reviews due to the sheer volume of courses and students on the platform.
Potential students look at Udemy course reviews to help inform their purchase decision. In general, courses with few or no reviews rank much lower and will attract little or no additional students.
The debate about Teachable vs. Thinkific , arguably the top two online learning platforms, is an ever evolving one. All kinds of opinions from experienced instructors who have used both platforms can be found online in lengthy, in-depth analyses and comparisons of Teachable vs. Thinkific features.
If you are a Udemy instructor who is experiencing some success, or who has ambitious online teaching goals, you will no doubt come to a point where you will want to start looking at Teachable and Thinkific more closely to see what your post-Udemy move might be.
A Udemy Review for Instructors
Is Udemy legit? Is Udemy worth It? Is Udemy a scam?
Udemy reviews often attempt to answer these kinds of questions. Whether you are contemplating becoming a Udemy instructor or you already have courses on Udemy, such questions could make you wonder if you have made a good choice with Udemy as a way to spend your time and earn income. Online Education is becoming more and more widely accepted leading towards online learning platforms to experience a huge boost.
You should have a good idea of how Udemy is viewed from both a consumer and instructor perspective and what are the pro’s and con’s of selling courses on Udemy. This can help you be more strategic in your decisions and manage your expectations as a Udemy instructor. Traditional Educational Institutions like Universities and Community Colleges are becoming more and more hassle to the regular man especially with the everyday struggle associated with life. This is why Online Learning, thanks to Online Learning Platforms, has become popular both among college students and working people.
In a popular blog a few months back, we profiled five high earning Udemy Instructors who gave their advice about how to be a successful Udemy instructor. Those featured Udemy instructors earn A LOT of money teaching the best online courses and this has been promoted as an argument for becoming a Udemy instructor in all manner of media and blogs. Earning lots of money by taking three months out of your life to create a kick-butt Udemy course is no doubt an appealing concept to many.
Just go on Quora and punch in “How Much Money Do Udemy Instructors Make” and you will see no less than a dozen similar questions with links to answers from Udemy instructors and all manner of opinions on the topic.
Because we’ve been digging around in our data lately, we decided to try and use it to estimate how much a Udemy instructor could make. Our estimation exercise results follow in this article.
The holidays are upon us! Many of us are very busy finding gifts for nearly everyone we know and often trying to manage a budget at the same time. Whether you have just created a new online course or have several courses on Udemy, you should try to take advantage of this seasonal scenario with your online course promotion. It’s the perfect time to promote your courses as an “easy” and budget friendly Christmas gift – for that person who has everything, for all those teachers who need thanking, or for that relative that someone doesn’t know all that well but just can’t leave off the list!
All you need to do as a Udemy instructor is find the “hook” that will play off people’s desire and need to purchase a Christmas gift. The advantage of doing a little extra to promote your online courses during Christmas time is that the increase in enrollments will help boost your rankings for the upcoming Udemy January sale.
We know that as an online course instructor you are probably short on time right now like everyone else. So, we’ve put together 8 simple and quick ideas that can help promote your courses this week and the next to capture the giving spirit of the holiday season.
Last week we discussed the impact of Udemy’s Black Friday Sale on online course enrollments. We saw that by and large the Udemy’s sale on Black Friday greatly increased enrollments across all categories.
Next up in terms of big promotions will be Udemy’s January Sale. In January Udemy.com will be offering courses for $10.99 each to ring in the new year. If you currently have courses on Udemy, now is a great time to think about promoting your course and getting it ready for another big Udemy sale. And if you are looking to launch a course, it is also a great time to launch. Udemy’s big sale in January greatly increases your chances of garnering many more new enrollments than any other time of the year.
Udemy’s Sale on Black Friday – a Good Deal for online Course Instructors?
The Udemy Promotion Debate
Udemy’s Black Friday Sale recently took place. All courses on the platform were listed for $9.99 and if you purchased a course you received a free credit to purchase another one on Cyber Monday. A great deal for consumers.
But what about instructors? Is Udemy’s Black Friday sale a great deal for them? Udemy’s seemingly endless promotions have been the subject of controversy, with many users and industry followers claiming that Udemy’s “real” online course prices are never really achieved. Rather with its very frequent promotions, Udemy has trained consumers to wait for its next promotion to buy courses.
On the other hand, enrollments are a key factor in building and promoting an online course business. Promotional campaigns like Udemy’s Black Friday sale are of course aimed at increasing organic course enrollments and obtaining more traffic and users of the platform. Investing to obtain enrollments, such as discounting your courses, makes sense. Thus one could argue that promotions such as Black Friday can be viewed as the cost of building your business.