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How to Sell a Course Online

Teachinguide’s mission is to help online course instructors make money.  In this section, we focus particularly on our mission by providing tips and tools for selling courses online both on Udemy and by other means. Researching and creating online courses is hard enough.  However, the real challenge, and also the most rewarding part, of being an online instructor is figuring out the best way to sell courses online and make money in the process. Making money online is after all the goal of becoming a Udemy instructor! It is not as simple as creating a course and posting it on Udemy.  There are many things to plan for and execute on a consistent basis in order to maximize your success at selling Udemy courses online.  In this section we provide ideas to keep you working to increase your online course sales.

Strategies for Selling Online Courses

In this section of Teachinguide’s blog, you will experience the full spectrum of online marketing and selling strategies.  Some are Udemy specific. Others will be more general.  This section includes insights, best practices, and tools to sell courses online. Some of the important topics we cover are:
  • Promotions and how to optimize their usage
  • Best practices in using Udemy course announcements
  • Selling your course outside of the learning platform
  • Best tactics for social media marketing in the online course space
  • Udemy course pricing
  • SEO understanding, tips and tools
  • Keyword analytics and ranking optimizations
  • Competitive intelligence
  • Student engagement
  • Content strategies
  • many more tips for selling online courses
Teachinguide’s Udemy course app is designed to help you find the information you need to effectively increase your chances of selling online courses.  It provides key Udemy course data and analytics in some of the areas above that can help jumpstart your Udemy course sales. Our strategies for selling online courses, combined with the Teachinguide app are sure to get you going making money selling courses.

How Much Do Udemy Instructors Make?

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In a popular blog a few months back, we profiled five high earning Udemy Instructors who gave their advice about how to be a successful Udemy instructor.  Those featured Udemy instructors earn A LOT of money teaching the best online courses and this has been promoted as an argument for becoming a Udemy instructor in all manner of media and blogs.  Earning lots of money by taking three months out of your life to create a kick-butt Udemy course is no doubt an appealing concept to many.

Just go on Quora and punch in “How Much Money Do Udemy Instructors Make” and you will see no less than a dozen similar questions with links to answers from Udemy instructors and all manner of opinions on the topic.

Because we’ve been digging around in our data lately, we decided to try and use it to estimate how much a Udemy instructor could make. Our estimation exercise results follow in this article.

8 Ideas to Promote Your Udemy Online Course this Christmas

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The word SALE next to a Christmas Tree drawing

The holidays are upon us! Many of us are very busy finding gifts for nearly everyone we know and often trying to manage a budget at the same time.   Whether you have just created a new online course or have several courses on Udemy, you should try to take advantage of this seasonal scenario with your online course promotion.  It’s the perfect time to promote your courses as an “easy” and budget friendly Christmas gift – for that person who has everything, for all those teachers who need thanking, or for that relative that someone doesn’t know all that well but just can’t leave off the list!

All you need to do as a Udemy instructor is find the “hook” that will play off people’s desire and need to purchase a Christmas gift.  The advantage of doing a little extra to promote your online courses during Christmas time is that the increase in enrollments will help boost your rankings for the upcoming Udemy January sale.

We know that as an online course instructor you are probably short on time right now like everyone else. So, we’ve put together 8 simple and quick ideas that can help promote your courses this week and the next to capture the giving spirit of the holiday season. 

Udemy’s January Sale – How to Prepare

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Udemy January Sales 2019

Last week we discussed the impact of Udemy’s Black Friday Sale on online course enrollments.  We saw that by and large the Udemy’s sale on Black Friday greatly increased enrollments across all categories.

Next up in terms of big promotions will be Udemy’s January Sale. In January Udemy.com will be offering courses for $10.99 each to ring in the new year. If you currently have courses on Udemy, now is a great time to think about promoting your course and getting it ready for another big Udemy sale.  And if you are looking to launch a course, it is also a great time to launch.  Udemy’s big sale in January greatly increases your chances of garnering many more new enrollments than any other time of the year.

Udemy’s Sale on Black Friday – a Good Deal for Online Course Instructors?

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Black Friday

Udemy’s Sale on Black Friday – a Good Deal for online Course Instructors?

The Udemy Promotion Debate

Udemy’s Black Friday Sale recently took place.  All courses on the platform were listed for $9.99 and if you purchased a course you received a free credit to purchase another one on Cyber Monday. A great deal for consumers.

But what about instructors? Is Udemy’s Black Friday sale a great deal for them?  Udemy’s seemingly endless promotions have been the subject of controversy, with many users and industry followers claiming that Udemy’s “real” online course prices are never really achieved. Rather with its very frequent promotions, Udemy has trained consumers to wait for its next promotion to buy courses.

On the other hand, enrollments are a key factor in building and promoting an online course business.  Promotional campaigns like Udemy’s Black Friday sale are of course aimed at increasing organic course enrollments and obtaining more traffic and users of the platform. Investing to obtain enrollments, such as discounting your courses, makes sense.   Thus one could argue that promotions such as Black Friday can be viewed as the cost of building your business.

Udemy Search Rankings – How to Get Your Course High on the List

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Computer screen with keyword ranking menu

With over 80,000 courses on Udemy, it can be overwhelming to figure out how to make sure your online course gets noticed.  In this article, we provide a simple guide to the two key things Teachinguide has found you should focus on when trying to improve your course position in Udemy’s search engine.

These are the two important rankings within Udemy:

  1. Subcategory Ranking
  2. Keyword-Ranking

Offering Free Online Courses – Good or Bad Idea?

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Person using a camera to film online course

To be Free or Not to Be Free? That is the Question.

Free online courses abound.  When you are thinking about creating an online course the option to price it for free is one of the first big decisions you’ll need to make.  This is true whether you are new to course creation or launching a new course topic. On one hand, it seems everyone is creating courses “for free” – there must be a good reason for doing this, right?   On the other hand, you will be putting a lot of time and effort into creating your course (a pre-requisite for success!). You will want to see a return on that investment.

So should you offer your online course for free? Why or why not?

5 Top Selling Udemy Course Instructors – What You Can Learn from Them

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Teacher sign

5 Top Selling Udemy Course Instructors – What You Can Learn from Them

Those who get into online teaching and course creation have, among other goals, the primary goal of making money. You may be looking for some extra income, wanting to leave your day job entirely, or want to make money following your passion. The big question is: How can you become good enough and popular enough on Udemy or other platforms to do that? Who are the top Udemy instructors and how do they create top selling Udemy courses?

One way is to learn from people who have achieved strong financial results by creating the most popular Udemy courses. This is not so easy to do – Udemy has over 25,000 instructors and 85,000 courses covering over 1000 topics as of September 2018. So how do the top Udemy instructors do it?

5 Strategies for Making Your Online Course More Competitive

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crowd holding signs

The Market for Online Courses is Very Crowded

Imagine yourself standing in a crowd of 35,000 people wearing Udemy t-shirts holding up multiple signs with their online course titles on them. Several hundreds or thousands have the exact same or similar online courses as you.

Now add to the crowd another 35,000 instructors wearing Teachable, Coursera and Simplilearn t-shirts.  They are holding up signs advertising online courses too.

What is your probability of getting noticed in this crowd?  How would a student notice your courses?  The Udemy online course marketplace is not much different than this scenario.

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