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How to Create and Sell a Course Online

To sell courses online on platforms like Udemy or SkillShare is not a piece of cake. So, there are many things to plan for and execute on a consistent base. Actually, you will experience the full spectrum of online marketing and selling. Our mission is to help you grow your course sales, engage your students and make in the process. This section gives you all the insights, best practices, and tools to sell courses online. Some of the important topics we cover are:
  • Promotions and how to optimize their usage
  • Best practices in using Udemy course announcements
  • Selling your course outside of the learning platform
  • Best tactics for social media marketing in the online course space
  • Course Pricing
  • SEO to sell courses online with organic traffic
  • Keyword Analytics and Ranking Optimizations
  • Competitive intelligence
  • and many more
This section provides a wealth of information and is, therefore, growing by the week. Stay tuned and subscribe to our newsletter, because we will update you on new articles every week.

Offering Free Online Courses – Good or Bad Idea?

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Person using a camera to film online course

To be Free or Not to Be Free? That is the Question.

Free online courses abound.  When you are thinking about creating an online course the option to price it for free is one of the first big decisions you’ll need to make.  This is true whether you are new to course creation or launching a new course topic. On one hand, it seems everyone is creating courses “for free” – there must be a good reason for doing this, right?   On the other hand, you will be putting a lot of time and effort into creating your course (a pre-requisite for success!). You will want to see a return on that investment.

So should you offer your online course for free? Why or why not?

5 Top Selling Udemy Course Instructors – What You Can Learn from Them

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Teacher sign

5 Top Selling Udemy Course Instructors – What You Can Learn from Them

Those who get into online teaching and course creation have, among other goals, the primary goal of making money. You may be looking for some extra income, wanting to leave your day job entirely, or want to make money following your passion. The big question is: How can you become good enough and popular enough on Udemy or other platforms to do that? Who are the top Udemy instructors?

One way is to learn from people who have achieved strong financial results by teaching on Udemy. This is not so easy to do – Udemy has over 25,000 instructors and 85,000 courses covering over 1000 topics as of September 2018. So how do they do it?

5 Strategies for Making Your Online Course More Competitive

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crowd holding signs

The Market for Online Courses is Very Crowded

Imagine yourself standing in a crowd of 35,000 people wearing Udemy t-shirts holding up multiple signs with their online course titles on them. Several hundreds or thousands have the exact same or similar online courses as you.

Now add to the crowd another 35,000 instructors wearing Teachable, Coursera and Simplilearn t-shirts.  They are holding up signs advertising online courses too.

What is your probability of getting noticed in this crowd?  How would a student notice your courses?  The Udemy online course marketplace is not much different than this scenario.

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