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How to Sell a Course Online

Teachinguide’s mission is to help online course instructors make money.  In this section, we focus particularly on our mission by providing tips and tools for selling courses online both on Udemy and by other means. Researching and creating online courses is hard enough.  However, the real challenge, and also the most rewarding part, of being an online instructor is figuring out the best way to sell courses online and make money in the process. Making money online is after all the goal of becoming a Udemy instructor! It is not as simple as creating a course and posting it on Udemy.  There are many things to plan for and execute on a consistent basis in order to maximize your success at selling Udemy courses online.  In this section we provide ideas to keep you working to increase your online course sales.

Strategies for Selling Online Courses

In this section of Teachinguide’s blog, you will experience the full spectrum of online marketing and selling strategies.  Some are Udemy specific. Others will be more general.  This section includes insights, best practices, and tools to sell courses online. Some of the important topics we cover are:
  • Promotions and how to optimize their usage
  • Best practices in using Udemy course announcements
  • Selling your course outside of the learning platform
  • Best tactics for social media marketing in the online course space
  • Udemy course pricing
  • SEO understanding, tips and tools
  • Keyword analytics and ranking optimizations
  • Competitive intelligence
  • Student engagement
  • Content strategies
  • many more tips for selling online courses
Teachinguide’s Udemy course app is designed to help you find the information you need to effectively increase your chances of selling online courses.  It provides key Udemy course data and analytics in some of the areas above that can help jumpstart your Udemy course sales. Our strategies for selling online courses, combined with the Teachinguide app are sure to get you going making money selling courses.

Udemy’s Sale on Black Friday – a Good Deal for Online Course Instructors?

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Black Friday

Udemy’s Sale on Black Friday – a Good Deal for online Course Instructors?

The Udemy Promotion Debate

Udemy’s Black Friday Sale recently took place.  All courses on the platform were listed for $9.99 and if you purchased a course you received a free credit to purchase another one on Cyber Monday. A great deal for consumers.

But what about instructors? Is Udemy’s Black Friday sale a great deal for them?  Udemy’s seemingly endless promotions have been the subject of controversy, with many users and industry followers claiming that Udemy’s “real” online course prices are never really achieved. Rather with its very frequent promotions, Udemy has trained consumers to wait for its next promotion to buy courses.

On the other hand, enrollments are a key factor in building and promoting an online course business.  Promotional campaigns like Udemy’s Black Friday sale are of course aimed at increasing organic course enrollments and obtaining more traffic and users of the platform. Investing to obtain enrollments, such as discounting your courses, makes sense.   Thus one could argue that promotions such as Black Friday can be viewed as the cost of building your business.

Offering Free Online Courses – Good or Bad Idea?

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Person using a camera to film online course

To be Free or Not to Be Free? That is the Question.

Free online courses abound.  When you are thinking about creating an online course the option to price it for free is one of the first big decisions you’ll need to make.  This is true whether you are new to course creation or launching a new course topic. On one hand, it seems everyone is creating courses “for free” – there must be a good reason for doing this, right?   On the other hand, you will be putting a lot of time and effort into creating your course (a pre-requisite for success!). You will want to see a return on that investment.

So should you offer your online course for free? Why or why not?

Udemy Review – Is Udemy Worth It?

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Person giving a review or rating

A Udemy Review for Instructors

Is Udemy legit?  Is Udemy worth It?  Is Udemy a scam? 

Udemy reviews often attempt to answer these kinds of questions.   Whether you are contemplating becoming a Udemy instructor or you already have courses on Udemy, such questions could make you wonder if you have made a good choice with Udemy as way to spend your time and earn income.

You should have a good idea of how Udemy is viewed from both a consumer and instructor perspective and what are the pro’s and con’s of selling courses on Udemy. This can help you be more strategic in your decisions and manage your expectations as a Udemy instructor.  

How Much Do Udemy Instructors Make?

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In a popular blog a few months back, we profiled five high earning Udemy Instructors who gave their advice about how to be a successful Udemy instructor.  Those featured Udemy instructors earn A LOT of money teaching online courses and this has been promoted as an argument for becoming a Udemy instructor in all manner of media and blogs.  Earning lots of money by taking three months out of your life to create a kick-butt Udemy course is no doubt an appealing concept to many.

Just go on Quora and punch in “How Much Money Do Udemy Instructors Make” and you will see no less than a dozen similar questions with links to answers from Udemy instructors and all manner of opinions on the topic.

Because we’ve been digging around in our data lately, we decided to try and use it to estimate how much a Udemy instructor could make. Our estimation exercise results follow in this article.

Teachable vs. Thinkific – a Quick(er) Comparison

The debate about Teachable vs. Thinkific , arguably the top two online learning platforms, is an ever evolving one. All kinds of opinions from experienced instructors who have used both platforms can be found online in lengthy, in-depth analyses and comparisons of Teachable vs. Thinkific features.

If you are a Udemy instructor who is experiencing some success, or who has ambitious online teaching goals, you will no doubt come to a point where you will want to start looking at Teachable and Thinkific more closely to see what your post-Udemy move might be.

Udemy Reviews – A Checklist for Getting Them

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The Importance of Udemy Reviews – a quick reminder

Udemy courses with more reviews rank higher in the Udemy search results and are more likely to be promoted by Udemy.  Udemy is becoming increasingly focused on reviews due to the sheer volume of courses and students on the platform.

Potential students look at Udemy course reviews to help inform their purchase decision.  In general, courses with few or no reviews rank much lower and will attract little or no additional students.

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