In a recent blog we provided 6 tips for marketing your online course. In that article we mentioned that in our 2019 instructor survey online course marketing and promotion was one of the most frequently cited challenges by instructors. As a continuation of our coverage of the most basic steps you can take to market your online course, we have included four more online course marketing strategies in this article.
How to Sell a Course OnlineTeachinguide’s mission is to help online course instructors make money. In this section, we focus particularly on our mission by providing tips and tools for selling courses online both on Udemy and by other means. Researching and creating online courses is hard enough. However, the real challenge, and also the most rewarding part, of being an online instructor is figuring out the best way to sell courses online and make money in the process. Making money online is after all the goal of becoming a Udemy instructor! It is not as simple as creating a course and posting it on Udemy. There are many things to plan for and execute on a consistent basis in order to maximize your success at selling Udemy courses online. In this section we provide ideas to keep you working to increase your online course sales.
Strategies for Selling Online CoursesIn this section of Teachinguide’s blog, you will experience the full spectrum of online marketing and selling strategies. Some are Udemy specific. Others will be more general. This section includes insights, best practices, and tools to sell courses online. Some of the important topics we cover are:
- Promotions and how to optimize their usage
- Best practices in using Udemy course announcements
- Selling your course outside of the learning platform
- Best tactics for social media marketing in the online course space
- Udemy course pricing
- SEO understanding, tips and tools
- Keyword analytics and ranking optimizations
- Competitive intelligence
- Student engagement
- Content strategies
- many more tips for selling online courses
In a popular blog a few months back, we profiled five high earning Udemy Instructors who gave their advice about how to be a successful Udemy instructor. Those featured Udemy instructors earn A LOT of money teaching the best online courses and this has been promoted as an argument for becoming a Udemy instructor in all manner of media and blogs. Earning lots of money by taking three months out of your life to create a kick-butt Udemy course is no doubt an appealing concept to many.
Just go on Quora and punch in “How Much Money Do Udemy Instructors Make” and you will see no less than a dozen similar questions with links to answers from Udemy instructors and all manner of opinions on the topic.
Because we’ve been digging around in our data lately, we decided to try and use it to estimate how much a Udemy instructor could make. Our estimation exercise results follow in this article.
Udemy’s Sale on Black Friday – a Good Deal for online Course Instructors?
The Udemy Promotion Debate
The Udemy Black Friday Sale recently took place. All courses on the platform were listed for $9.99 and if you purchased a course you received a free credit to purchase another one on Cyber Monday. A great deal for consumers.
But what about instructors? Is Udemy Black Friday sale a great deal for them? Udemy’s seemingly endless promotions have been the subject of controversy, with many users and industry followers claiming that Udemy’s “real” online course prices are never really achieved. Rather with its very frequent promotions, Udemy has trained consumers to wait for its next promotion to buy courses. The Udemy Black Friday Sale is definitely one of the biggest sales.
On the other hand, enrollments are a key factor in building and promoting an online course business. Promotional campaigns like the Udemy Black Friday sale are of course aimed at increasing organic course enrollments and obtaining more traffic and users of the platform. Investing to obtain enrollments, such as discounting your courses, makes sense. Thus one could argue that promotions such as the Udemy Black Friday sale can be viewed as the cost of building your business.
For Your Online Course Business
The Importance of Working to Build an Audience
How are you feeling about the size of your online course audience? Maybe you just uploaded a course in the run up to Black Friday your audience is zero right now. Maybe your audience is just not big enough and not growing to your satisfaction. Maybe you are selling a few courses but wish sales were more consistent or would propel you to the next level of “edupreneurship”.
The Market for Online Courses is Very Crowded
Imagine yourself standing in a crowd of 35,000 people wearing Udemy t-shirts holding up multiple signs with their online course titles on them. Several hundreds or thousands have the exact same or similar online courses as you.
What is your probability of getting noticed in this crowd? How would a student notice your courses? The Udemy online course marketplace is not much different than this scenario.
The Importance of Udemy Courses Reviews – a quick reminder
Udemy courses with more reviews rank higher in the Udemy search results and are more likely to be promoted by Udemy. Reviews are what makes a Udemy course more believable especially for aspiring students that are still wary about Udemy. Udemy is becoming increasingly focused on reviews due to the sheer volume of courses and students on the platform.
Potential students look at Udemy course reviews to help inform their purchase decision. In general, courses with few or no reviews rank much lower and will attract little or no additional students. Positive reviews will encourage students to enrol in the course while negative feedback will turn away many potential students.
Last week, we discussed the impact of Udemy’s Black Friday Sale on online course enrollments. We saw that by and large the Udemy sale on Black Friday greatly increased enrollments across all categories.
The next Udemy sale will be the Udemy January Sale. In January, Udemy.com will be offering courses for $10.99 each to ring in the new year. If you currently have courses on Udemy, now is a great time to think about promoting your course and getting it ready for another big Udemy sale. And if you are looking to launch a course, it is also a great time to launch. The January Udemy Sale greatly increases your chances of garnering many more new enrollments than any other time of the year. There’s so many Udemy sales that people ask how often does Udemy do sales. This, of course, is to the benefit of both the instructors and the students.
Online training courses have become a defacto tool for growing almost any personal business. This is certainly for professionals who work in a field or who have a profession which lends itself naturally to “training”. Examples include author/writers, motivational speakers, in-person corporate trainers, certification experts, HR trainers, coaches, industry experts, and more.
What’s an Edupreneur?
An “eduprenuer” is exactly what the word conveys – it’s what you get when you cross an entrepreneur with the education industry. This concept has been around for at least a couple of decades. It used to refer mainly to trained professional teachers and educators who “branched out” in their work by creating side businesses such as speaking engagements, publishing, training, consulting and so forth.
Successful online course creators seem to be multiplying exponentially in recent years. Back in the early days of Udemy, earning 6 figures as an online course creator was a novel idea. Now stories abound of online course creators making big-time careers out of creating all manner of courses, and then after being so successful, helping others to propel themselves into the world of online course creation.