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How to Sell a Course Online

Teachinguide’s mission is to help online course instructors make money.  In this section, we focus particularly on our mission by providing tips and tools for selling courses online both on Udemy and by other means. Researching and creating online courses is hard enough.  However, the real challenge, and also the most rewarding part, of being an online instructor is figuring out the best way to sell courses online and make money in the process. Making money online is after all the goal of becoming a Udemy instructor! It is not as simple as creating a course and posting it on Udemy.  There are many things to plan for and execute on a consistent basis in order to maximize your success at selling Udemy courses online.  In this section we provide ideas to keep you working to increase your online course sales.

Strategies for Selling Online Courses

In this section of Teachinguide’s blog, you will experience the full spectrum of online marketing and selling strategies.  Some are Udemy specific. Others will be more general.  This section includes insights, best practices, and tools to sell courses online. Some of the important topics we cover are:
  • Promotions and how to optimize their usage
  • Best practices in using Udemy course announcements
  • Selling your course outside of the learning platform
  • Best tactics for social media marketing in the online course space
  • Udemy course pricing
  • SEO understanding, tips and tools
  • Keyword analytics and ranking optimizations
  • Competitive intelligence
  • Student engagement
  • Content strategies
  • many more tips for selling online courses
Teachinguide’s Udemy course app is designed to help you find the information you need to effectively increase your chances of selling online courses.  It provides key Udemy course data and analytics in some of the areas above that can help jumpstart your Udemy course sales. Our strategies for selling online courses, combined with the Teachinguide app are sure to get you going making money selling courses.

Create a Sales Funnel for Online Courses – 10 Steps

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You’ve probably heard the term “sales funnel” or “marketing funnel” thrown around.  The concept applies to just about every online (and offline for that matter) business today.  So you can probably guess that it’s pretty important to your online course sales. 

But do you know how to execute a sales funnel?

4 Basic Marketing Strategies for Udemy Instructors

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4 Marketing Strategies for Udemy

In a recent blog we provided 6 tips for marketing your online course.  In that article we mentioned that in our 2019 instructor survey online course marketing and promotion was one of the most frequently cited challenges by instructors.  As a continuation of our coverage of the most basic steps you can take to market your online course, we have included four more online course marketing strategies in this article. 

Teachable vs. Thinkific – a Quick(er) Comparison

The debate about Teachable vs. Thinkific , arguably the top two online learning platforms, is an ever evolving one. All kinds of opinions from experienced instructors who have used both platforms can be found online in lengthy, in-depth analyses and comparisons of Teachable vs. Thinkific features.

If you are a Udemy instructor who is experiencing some success, or who has ambitious online teaching goals, you will no doubt come to a point where you will want to start looking at Teachable and Thinkific more closely to see what your post-Udemy move might be.

20 Top Udemy Courses This Week

Udemy courses are still in high demand, despite the proliferation of other online teaching platforms. Teachinguide stats show that 1.17 million new enrollments were made in Udemy courses just in the past 3 months. 476 new courses were launched and 127,000 new Udemy course reviews were made.  These numbers are staggering when you think about it.

So, with numbers like these you might be wondering what then are the top Udemy courses among the thousands and thousands on the platform?  Where are all these new enrollments going? What topics are hot?  If you are serious about getting your own courses to rank among the top Udemy courses, then it’s important to be up to date on trends.

5 Top Selling Udemy Course Instructors – What You Can Learn from Them

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Teacher sign

5 Top Selling Udemy Course Instructors – What You Can Learn from Them

Those who get into online teaching and course creation have, among other goals, the primary goal of making money. You may be looking for some extra income, wanting to leave your day job entirely, or want to make money following your passion. The big question is: How can you become good enough and popular enough on Udemy or other platforms to do that? Who are the top Udemy instructors and how do they create top selling Udemy courses?

One way is to learn from people who have achieved strong financial results by creating the most popular Udemy courses. This is not so easy to do – Udemy has over 25,000 instructors and 85,000 courses covering over 1000 topics as of September 2018. So how do the top Udemy instructors do it?

Udemy Reviews – A Checklist for Getting Them

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The Importance of Udemy Reviews – a quick reminder

Udemy courses with more reviews rank higher in the Udemy search results and are more likely to be promoted by Udemy.  Udemy is becoming increasingly focused on reviews due to the sheer volume of courses and students on the platform.

Potential students look at Udemy course reviews to help inform their purchase decision.  In general, courses with few or no reviews rank much lower and will attract little or no additional students.

Udemy Search Rankings – How to Get Your Course High on the List

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Computer screen with keyword ranking menu

With over 80,000 courses on Udemy, it can be overwhelming to figure out how to make sure your online course gets noticed.  In this article, we provide a simple guide to the two key things Teachinguide has found you should focus on when trying to improve your course position in Udemy’s search engine.

These are the two important rankings within Udemy:

  1. Subcategory Ranking
  2. Keyword-Ranking

6 Tips to Market Your Online Course and Grow Sales

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In our 2019 online instructor survey responses one of the biggest challenges cited by online teachers was the promotion of their online courses to increase sales. In this article, we present 6 very straightforward things Udemy instructors should be doing to promote their online course on Udemy.   No fancy click funnel strategies here, just a reminder of some basic but necessary steps to take set the foundation for growing your course sales.  These tips will focus specifically on the Udemy platform, but they can also be applied to marketing other online courses.

8 Tips for Becoming a Successful Udemy Affiliate

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(5 minute read)

Udemy instructors have love/hate relationships with Udemy affiliates. On the one hand, a Udemy affiliate takes a percentage of your course sales. On the other hand, Udemy affiliates bring in sales you would not otherwise have. 

After creating Udemy courses, some instructors decide to take matters into their own hand and become a Udemy affiliate themselves. After all, if you are going to earn passive income, teaching online is just one way to do it.

Why not become a Udemy affiliate as well and increase your passive income?

Udemy’s Sale on Black Friday – a Good Deal for Online Course Instructors?

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Black Friday

Udemy’s Sale on Black Friday – a Good Deal for online Course Instructors?

The Udemy Promotion Debate

Udemy’s Black Friday Sale recently took place.  All courses on the platform were listed for $9.99 and if you purchased a course you received a free credit to purchase another one on Cyber Monday. A great deal for consumers.

But what about instructors? Is Udemy’s Black Friday sale a great deal for them?  Udemy’s seemingly endless promotions have been the subject of controversy, with many users and industry followers claiming that Udemy’s “real” online course prices are never really achieved. Rather with its very frequent promotions, Udemy has trained consumers to wait for its next promotion to buy courses.

On the other hand, enrollments are a key factor in building and promoting an online course business.  Promotional campaigns like Udemy’s Black Friday sale are of course aimed at increasing organic course enrollments and obtaining more traffic and users of the platform. Investing to obtain enrollments, such as discounting your courses, makes sense.   Thus one could argue that promotions such as Black Friday can be viewed as the cost of building your business.

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6 Tips to Market Your Online Course and Grow Sales

In our 2019 online instructor survey responses one of the biggest challenges cited by online teachers was the promotion of their online...