Last week we discussed the impact of Udemy’s Black Friday Sale on online course enrollments. We saw that by and large the Udemy’s sale on Black Friday greatly increased enrollments across all categories.
Next up in terms of big promotions will be Udemy’s January Sale. In January Udemy.com will be offering courses for $10.99 each to ring in the new year. If you currently have courses on Udemy, now is a great time to think about promoting your course and getting it ready for another big Udemy sale. And if you are looking to launch a course, it is also a great time to launch. Udemy’s big sale in January greatly increases your chances of garnering many more new enrollments than any other time of the year.
Why the Udemy’s January Sale is So Important
January is the time for New Year’s resolutions and making changes. For many potential students and serial course buyers alike a new year = acquiring new skills on Udemy.com. In January Udemy organic sales have one of the biggest spikes of the year.
Following are some examples of course instructors’ sales trajectory during the January sale. The first graph below shows what happened after a new instructor launched his very first course in the month of December 2015 in the run up to the January 2016 sale, through the end of the sale. You will see in blue that much of the growth was from Udemy organic searches. This is the power of the January sale.
The second graph below also shows how in multiple years, the Udemy January Sale promotes spikes in Udemy organic sales.
Even though the above data is a bit dated, we can see in the example below that the January spike still holds true in 2018 and that most sales come from Udemy organic searches.
The big idea is that following the January Udemy sale, so long as you are promoting your class well to the many new enrollments obtained through Udemy’s January sale, your enrollments should continue to increase in the months AFTER the sale.
How To Get the Most Out of Udemy’s January Sale
Of course, this kind of spike in course enrollments is not guaranteed just by the sheer fact that Udemy does a big January sale. As an instructor, you must be continuously engaging in all of the suggested best practices for both course creation and course promotion (see Teachinguide’s previous blogs for some tips in this area).
In this respect, there are a few key steps you should take in the run up to the Udemy January sale to help maximize your enrollments. Below we make suggestions for already existing courses. At this point in time – it would be difficult to get a course together and promoted properly in the run up to the January sale. Nevertheless, if you are about to launch a course, some of these tips could help too.
1. Get your online course into shape
- Update your materials – whether it be new data, new links/resources, new quizzes, new videos.
- Add new lessons – this is the most obvious update and may encourage existing students who haven’t finished their course to do so and submit a review, thereby improving your engagement before January.\
2. Update your bonus lecture
This is where you promote your course. Make the most of this lecture because January is likely when it will receive the most views. Include discount coupons for all of your courses, link to a free lead magnet on your website, ebook or free course. It’s a great opportunity to build up your mailing list so use it wisely.
3. Make sure you publish the updated course in plenty of time
As a new instructor, you will have to go through Udemy’s identification verification process and course quality review. Give this up to a week to happen. As an existing instructor you want your course to be updated close enough to the January sale to be considered fresh, but no so close that you may not get any reviews for the updated course. So now is a good time!
4. Increase the price of your course
This tactic is meant to increase the perceived value of your course during Udemy’s January Sale. The greater the discount, the more value is perceived by the potential buyer. That said, this is not the time to unrealistically mark up your $20, 1-hour course to $200. The increase must be within reason and stick the to principles of value creating courses.
5. Update course title, subtitle and description
Check that your keywords and keyword phrases are still relevant. Ask friends to give you feedback to improve descriptive and persuasive aspects. Teachinguide can help you determine how you are ranking for your keywords and if there are other more popular keywords you can use. If you want to know how, read our blog on Keyword Ranking, do a free trial or contact us at firstname.lastname@example.org to get started.
6. Create a new promo video
It’s a good idea to do some pre-sale promotion of course. A new video will catch your followers’ attention, especially if people on your list have not yet made a purchase but are considering one.
7. Engage existing students
You are allowed 4 educational announcements per month and 2 promotional announcements on Udemy. December is the time to use all of these if you can!
For promotional announcements, you want to get as many people as you can interested in your course. Start engaging existing and potential students towards the end of December. Announce your new updates and send along with your new promotional video. Outline what your new material is about and how they can benefit from taking new lessons.
You can then send another follow up promotional message to encourage more engagement. You can ask students what they thought of materials, encourage them to get in touch, and post questions. Send personal message to students have mostly completed the course.
Send promotional announcements with discounted coupons for each of your courses to all your existing students. And don’t be afraid to give out a huge discounts to get a lot of sales before January! Increasing sales in the run up to the Udemy January sale will push you up in the rankings and you will thus be seen by more students during January sale.
You can also send out educational announcements. In these don’t be promotional. You can simply send readers a blog post related to what course they are taking or give them something else of value – a cheat sheet, checklist, ebook, whatever. Then follow up and ask them what they thought.
That’s it! With a little extra work over the next few weeks, you stand a chance to greatly increase your enrollments. We hope these tips are helpful and we at Teachinguide wish you big spikes in enrollments during the Udemy Sale in January!